Plug in the word “analytics” in a search engine like Google (or Bing for that matter) and  the first result is the “Google Analytics Official Website – Web Analytics and …

A co-branded credit card partnership may be thought of, in simple terms, as a new business where the bank and airline are partnering to offer a service (financing) to the …

What goes into conserving India’s national animal? Watch this video, made on behalf of the Indian forest department, that showcases the use of mobile technology in monitoring wildlife and managing …

Uber connectivity and hyper-mobility are the key technology trends predicted for 2013 and beyond. The underlying message for marketers is the need to get a grasp on the data tsunami …

Texting turned 20 this year. In contrast, Email is 40 plus and going strong. In 1971 the first email was sent on the Arpanet, when two side by side computers …